Car Shopping During Black Friday
Black Friday is the most popular holiday that’s not a legal holiday. This special day always comes immediately after Thanksgiving and is the traditional first day of Christmas shopping. It was also the day that retailers could count on moving to the “black” for the year— representing the color of the ink used on old-fashioned ledgers to signify profitability. So the name of Black Friday is trapped.
Brave shoppers see Black Friday as a day that involves a rise at 3 a.m. Battle with strangers over a limited number of discounted 60-inch plasma TVs or the latest gaming console. However, car shoppers who don’t want to get trampled in the mall don’t need to go to such extremes, because the black Friday car deal doesn’t need to get up at dawn to negotiate.
Over recent years, the media’s focus on low traffic over new and used car showrooms on Black Friday has led to a growing number of consumers looking for deals. Several analysts have added fuel to the fire, claiming that the best car offers of the year can be made on Black Friday, as desperate car dealers cut prices in an effort to boost slow sales.
The desperation, real or imagined, may not contribute to Black Friday’s used car sales or extra rewards. With many other customers avoiding the malls, the dealer showrooms should have no shortage of traffic.
Fortunately, you will score a used car deal at the end of the month, regardless of whether you do it on Black Friday or Cyber Monday. Below are 5 tips to follow when going car shopping on Black Friday, here’s how to save hundreds, maybe thousands, of dollars on a used car.
Searching At Home
There are several locations where you can search for a specific used car. Visiting local dealer websites and checking stock is a starting point. Here, you can easily search for dealer inventory, find the vehicles that suit your requirements, and then bookmark those pages. You can also check for CARFAX Used Car Listings if you are searching for a late-model used car. The downside here is that only cars with a CARFAX Vehicle History Report are mentioned, which is a great way to learn if a car was in an accident. It will also allow you to discover the number of owners and to obtain an odometer reading among other information.
Start Your Research Now
Don’t wait until Thanksgiving night when the turkey has you feeling tired and decides you decide to buy a car the next day. Instead, you should know the exact make, model and model year of the car you want, as well as the equipment you need. Start your research before you start shopping.
Contact The Dealership
If you see a car that interests you, please contact the dealership to arrange a test drive. Usually, if you make an online contact, the Internet sales department of the dealer will connect you to a salesperson. Instead explain to the salesperson what car you’re interested in and when you’d like to visit the dealership for a test drive. First, meet the salesperson and get full details about the vehicle, including its price, and then get the car through the paces. Specifically, drive the vehicle with a stereo or infotainment system switched off. Cover the local and back roads before thoroughly checking the car inside and out. Check all power-operated equipment to learn how to do this
Know You Numbers
The car’s going to have a sticker price, but most likely it’s also negotiable. Just as car dealers discount new cars, you should have room to negotiate the price of a used car, including a certified pre-owned (CPO) model. As far as CPOs are concerned, ask the salesperson about the special financing and other arrangements offered by the manufacturer. You can also browse our own carefully researched month-to-month sales. Mainstream brands like Chevrolet, Honda, Hyundai, Ford and Volkswagen have deals going on right now. You will also find incentives for luxury brands such as Audi, BMW, Cadillac and Mercedes-Benz.
Manage Both Expectations And Time
It’s not uncommon for you to spend a few hours, or even a better part of the day, in a car showroom in a bid to get the best deal on a used car. At the same time, if the salesperson doesn’t give you a lot of ground, you can just as easily end the negotiations and shop elsewhere. The best time to buy a car is when you don’t have to buy a car. Keep in mind that suffering from hunger pangs will make you give in easily, so eat a meal before entering the showroom.
If the automotive sales used by Black Friday seem extremely lavish, there are two other factors at play:
The model year and the calendar year are coming to an end. Although the best deals are typically associated with new cars, dealers want to clear their used vehicle lots as well. Higher traffic means that dealers see an increased chance of more sales.
Black Friday is at the end of the month. As the month draws to a close, car dealers must fulfill both the manufacturer and the in-house quotas for new and used vehicle stocks. You’re not going to know what those goals are, but you can trust that your salesperson views you as someone who can help him or her reach a personal goal.
Yes, you might just be the consumer who helps the salesperson hit a significant milestone, one that could lead to a reward just in time for the holiday season.